CDP Institute

CDP and real-time customer experience platform ActionIQ has announced a new suite of AI and genAI tools under the CXAI umbrella. The first two to be available are CXAI Content and CXAI Data. CXAI Content, through a partnership with Typeface, will introduce genAI content creation to the CDP workflow. CXAI Data will allow business users to create audiences using text prompts and also provide next-best-action recommendations.

Looking every day as much like a technology company as an agency holding company, Publicis Groupe has unveiled its strategy for layering AI across its existing capabilities under the name CoreAI. Publicis expects to invest 100 million Euros this year alone on CoreAI, which will unify data across 2.3 billion profiles and trillions of data points. Among the initiatives CoreAI will support are strategic business insights, media planning and buying and content creation.

Optable, which offers data collaboration services for the advertising eco-system, has opened an Early Access Program for its activation capabilities based on its integration with Google’s Privacy Sandbox. This will allow advertisers to build and target audiences and publishers to activate and measure audiences, all without compromising privacy. Optable calls it an “easy button” for privacy-led advertising.

Kin.art is a new tool that aims to protect artists’ portfolios hosted on its site primarily by using image segmentation to prevent AI from poaching complete images. It is one of a number of tools that have recently entered the arms race between AI data scraping and content protection on the creator’s side, such as the University of Chicago’s Nightshade. At time of writing, texts remain vulnerable.

At the end of February, LinkedIn will stop updating lookalike audience data. It appears that the audiences will still be available for use but will essentially be static, thus quickly declining in value. It’s not clear why LinkedIn has taken this decision, but it is recommending Predictive audiences and Audience Expansion as alternative options.

Pega, the AI-powered low code CRM platform has announced the launch of Gen AI Knowledge Buddy. Buddy will be able to draw on content scattered across many enterprise siloes to respond to natural language prompts. It will also be possible to create custom Buddies, specifically for marketing, sales and service use cases.

CDP Tealium has announced new solutions to promote agile, real-time customer engagement. Tealium Moments will collect, process and activate first-party and zero-party customer data in real time. Other new solutions include Tealium for AI — delivering consented data for use in AI models — and Tealium Consent Orchestration to streamline the collection of consented data.

Google’s Gemini large language model has been deployed for U.S. and U.K. advertisers to help them build better Search campaigns through a conversational workflow. A pilot with selected advertisers showed them able to improve campaign results with less effort, Google said. The news comes against a backdrop of concern that AI-powered conversational responses (the Search Generative Experience) will lead to fewer clicks on links to websites.

More than 50% of companies planning to launch loyalty programs in the next two years will base them on emotion rather than rationality, according to loyalty cloud Antavo based on a survey of 600 corporate respondents and analysis of more than 30.5 million member actions on the Antavo platform. Over 80% thought that their existing programs were helpful during the economic turndown. Nevertheless, nine out of ten expect to refurbish their programs in the coming year.

Advertisers delivering personalized ads to European Union audiences must take immediate steps to comply with Google’s EU User Consent Policy. In particular, to preserve campaign performance, app and web advertisers need to send verifiable consent signals back to Google. This will be necessary for advertisers to continue using measurement, ad personalization, and remarketing features.

Event and marketing engagement platform Banzai has signed a non-binding letter of intent to acquire Boast. Boast captures video testimonials from customers that can then be shared across a range of channels to drive leads and conversions and build trust. Its customers include HubSpot, Whole Foods and The North Face.

Generative AI is creating a “tectonic shift” in tech go-to-market. AI categories gained 643 new products between Sept. 2022 and Sept. 2023, showing more than twice the growth of the second fastest-growing software market (design). Vendors in almost every category are adding AI use cases.