CDP Institute

Just because we haven’t fussed recently about Facebook, don’t think they’ve changed their ways. Here’s a report InfluenceMap that finds Facebook continues to share false information about client change, despite promises not to. Of 51 climate disinformation campaigns InfluenceMap identified in the first half in 2020, Facebook removed exactly…one.

Lighten up, you say? Fine. Kroger has launched a Twitter tool that sends recipes to use whatever ingredients you have available. That’s not new, but here’s the twist: you don’t have to tell it what you have. You just send pictures and Kroger’s AI figures out what it’s looking at and does the rest. Top that, Alexa.

COVID-19 has had a mixed impact on B2B purchases, delaying some and accelerating others, according to this DemandGen Report study for Demandbase. Functionality (73%) and pricing (72%) nearly tied for the top vendor selection criteria, with ease of use (56%) further down the list. Integration wasn’t an option on the questionnaire although some respondents wrote it in.

CDP vendor Segment has agreed to be bought by communications platform Twilio, according to a Forbes report. Price is set at $3.2 billion. Segment would be by far the largest CDP vendor to be acquired. See this Customer Experience Matrix blog post for more analysis.

CDP Institute has published an in-depth look at the CDP market in Asia-Pacific countries. Lots of interesting insights on differences by buyer types, regional differences, COVID-19 impact, and more. Thanks to our intrepid author, Chitra Iyer.

Dun & Bradstreet has agreed to buy Bisnode, a leading European data compiler. The companies have long been partners. D&B gains access to 33 million records from more than 550 sources, not mention 110,000 customers.

Identity resolution vendor Tapad has added its cross-device graph to the Snowflake Data Marketplace. The significance here is making it easier for Snowflake-based CDPs to build unified customer profiles without creating their own identity management features.

Since no day is complete without a no-code story, we’ll report that no-code software development platform Unqork has raised a $207 million Series C, bringing their total to $365 million. Maybe now they can afford another “u”.

More than half (54%) of senior marketing leaders are disappointed in the results of their analytics investment, according to this Gartner survey.

Even Einstein isn’t safe in these troubled times. Salesforce has decided to rename its Einstein Analytics as Tableau CRM. To be fair, the rebranding is about positioning Tableau as Salesforce’s premier analytical product, not rejecting science. The Einstein name will still be used for some of Tableau’s analytical products.

Many proposed replacements for third party cookies rely on Web site visitors logging in during their visits. This means marketers will have to pay more attention to companies like Okta, whose strength is the sort of identity management traditionally associated with logging in employees and other computer system users. Okta had several announcements today, including a Salesforce partnership for Work.com, new SDK for biometric-based, passwordless authentication, and no-code option to build identity management workflows. The rise of no-code also reflects the rejection of expertise.

Three-quarters of CDP users are satisfied with their system and nearly half (45%) credit it with significant improvement in online sales, according to this survey by Advertiser Perceptions for Treasure Data. Experience counts: users who had their CDP two or more years showed much higher satisfaction than newbies. Lots more detail on CDP data sources, applications, privacy, and such.