CDP Institute

And since we’re on the topic, marketers also feel they’re throwing away a good portion of the data they do collect, says geolocation data provider Digital Elements. More than half felt they could increase revenues if they could use an extra 25% of the data they currently throw away. Most of the study focuses on IP location data, which 71% said was very important but just 39% are using fully.

Interesting privacy news today, unless you consider that an oxymoron. Biggest event was Apple CEO Tim Cook’s address to European Union privacy regulators, in which he praised GDPR, called for similar legislation in the U.S., and argued that personal information “is being weaponized against us with military efficiency.”

On a more practical level, Google gave privacy-minded consumers the ability to view and delete their search activity from within the Google Search home page and to easily access other privacy settings. The new capabilities are available now on Search desktop and mobile Web, will be added to Android and iOS in a few weeks, and will be available in other Google products next year. You must be logged in to access them.

Lest you conclude the good guys have won, we have the 132-page IAPP-EY Annual Privacy Governance Report on what’s actually happening. Which is that 56% of companies still haven’t complied with GDPR and 19% say they don’t expect to, ever. Just 32% consider their privacy program mature and a minuscule 2% have fully automated response to data subject requests – a GDPR right that would quickly overwhelm manual processes if it widely exercised.

CDP vendor RedPoint Global has launched the next generation of its Customer Engagement Hub. Enhancements cover identity resolution, machine learning, and access to customer profiles by touchpoint systems. Most intriguing from a technical standpoint is the ability to use NoSQL databases including MongoDB and Cosmos as the primary data stores, avoiding SQL entirely if you’re so inclined. And who isn’t?

AI-driven customer insight platform People.ai has raised a $30 million Series B funding. People.ai ingests contact data from sales, marketing, and customer services systems, mines it for insights, and sends the results to CRM and other systems. The company says it can automate over 90% of CRM data entry.

Data privacy management company TrustArc has released an Intelligence Engine that monitors a company’s data flows, identifies high-risk activities, and conducts an automated Data Protection Impact Assessment. Given the volume and complexity of customer data processing, this sort of automation is the pretty much essential for compliance.

When is a CDP not a CDP?

Oracle has purchased DataFox, which captures company profiles and news by scanning the Internet. The results will update CRM and marketing automation systems. It’s not a new model but puts Oracle more firmly in the data collection business..

Oracle is running its big OpenWorld conference this week, so they have other announcements too. One worth noting is the launch of a new Data Cloud offering with 115 million cross-channel IDs on contacts at1.5 million small and mid-size businesses. Clients can select audiences from the Oracle universe, find new contacts at companies in their own CRM files, or reach existing contacts through new channels.

Perhaps you think that “camera marketing” refers to selling cameras? Don’t be silly. Camera IQ uses the term to describe Augmented Reality experiences embedded inside advertisements. Which are themselves wrapped in social media which is viewed on your smartphone which is where the camera comes in. In case it’s still too simple, the ads are sold programmatically.

Many people see the combination of social networks and smartphone cameras as a privacy threat. (They’re right.) Paybookclub aims to turn this around by letting people create secure online identities based on three selfies, not by sharing personal data. They’ll store your ID on blockchain and pay for your posts in Bitcoin. The whole thing looks pretty screwy but it’s interesting to see them promote it using a privacy angle.