CDP Institute

Account-based marketing system Terminus Software has little to do with enterprise data management but they were so quiet about their $11 million Series C that it’s worth mentioning because you might have missed it. The new round brings their total funding to $30.6 million per Crunchbase.

Personalization engine (and CDP) SessionM announced $23.8 million in new funding, with Salesforce Ventures as a lead investor. Coming on the heels of Salesforce’s Datorama acquisition last week, it suggests somebody at Salesforce has a new interest in customer data integration. You may also recall that SessionM expanded its own Salesforce integrations last week. Total funding is now $97.3 million.

We also have news that personalization vendor Qubit has a new integration with SAP’s ecommerce applications. Qubit unifies customer data from multiple sources and makes it available to analytical systems. This follows news of similar integration with the Salesforce Commerce Cloud. We haven’t classified them as a CDP but maybe we should.

Sticking with cloud platform integration: master data management vendor Reltio announced their system is now available on the Google Cloud Platform. Reltio provides predictive analytics as well as data discovery and consolidation. Yes, they’re a CDP.

More than two-thirds (68%) of IT decision makers believe unauthorized users can access their networks yet 93% would trust their organization to store their personal data, according to this survey from digital security vendor Gemalto. Weird. Consumers have picked up on the vibe: just 52% trust organizations to manage their personal data. Click here for a slick interactive version of the report that can compare results by country.

Worries about data security are well founded: 52% of U.S. retailers experienced a data breach in the past year, according to the Thales Data Threat Report. The number more than doubled from 19% the previous year. Lots of details including comparison of U.S. retail breach rates to global rates. Guess who has more breaches?

Why should bad guys have all the data moving fun? Facebook, Google, Twitter and Microsoft have plans for an open source data portability platform that will make it easy to share personal data between platforms. This would make it easier for people to switch providers although a cynic would also note it makes unauthorized sharing easy too.

Just when marketers were getting used to smart phones as their primary communications channel, smart speakers could displace them.

Maybe consumers wouldn’t be so eager to adopt smart speakers if their smartphone were less annoying. This study finds that consumers unsubscribe from smartphone messaging mainly because companies send too many messages (57%) and the messages are irrelevant (44%). The authors find that consumers are eager to adopt mobile wallets so long as the wallets are accompanied by coupons and their security is assured. The study is sponsored by Vibes, which sells mobile messaging, notifications, and wallet technologies.

No discussion of mobile would be complete without bashing Facebook and other mobile-dominant services. So let’s finish with a report from enterprise mobile threat protection vendor Appthority, which finds that WhatsApp Messenger and Facebook Messenger rare the biggest security threats to enterprises, based on a combination of how widely they’re used and how risky it is to use them. Maybe consumers want to move away from their smartphone for more reasons than inadequate coupons.

Cross-channel programmatic campaign platform Amobee has acquired the assets of bankrupt Videology, which optimizes ad spend across digital video and TV channels. Amobee runs people-centric campaigns across those channels plus social, mobile, and display. The deal reflects continued consolidation in the ad tech industry.

B2B data orchestration vendor Openprise has expanded its year-old Data Marketplace with new suppliers including Dun & Bradstreet, Oceanos, DiscoverOrg, KickFire, and Acxiom. They join original suppliers ZoomInfo, InsideView, Orb Intelligence, and Synthio. Openprise doesn’t build a database but it does automate processes such as onboarding, enrichment, and delivery.