CDP Institute

Here’s an alliance between data vendors. Time Inc.-owned Viant, which has an advertising audience database of 1.2 billion registered users, is adding information from retail data aggregator IRI. Marketers will get a clearer picture of advertising results at fine levels of detail, although not tied to identified individuals.

The Yiddish term “chutzpah” has been defined as someone who murders his parents and then asks for mercy because he’s an orphan.

Google-owned YouTube has its own brand safety issues.

There’s probably a Yiddish proverb about every cloud having a silver lining, but I don’t know it. In the meantime, ad buying platform Amobee is treating brand safety and fraud prevention as promotable features. Amobee scans programmatic inventory from more than fifteen exchanges, filtering suspicious bids, fraudulent mobile apps, and objectionable content. Buyers get refunds if verified errors slip through.

CDP vendor NGDATA announced a $19 million Series C round, bringing total funding to $46.8 million. The company has been expanding its geographic footprint and recently added new attribution and Next Best Experience capabilities.

U.S. firms will spend more than $10 billion on third party audience data in 2017, according to a Winterberry Group study for the IAB and Data & Marketing Association (DMA). The study found another $10.1 billion will be spent on related services. The report breaks down the spending by data and service type.

We’re all about money today. Open source artificial intelligence vendor H2O.ai announced a $40 million Series C, making total investment $73.6 million. The firm provides machine learning tools for data scientists and non-technical users. It says more than 12,000 companies and 129,000 individuals have downloaded its software.

This survey from Monetate limits its focus to personalization, but extends beyond retail to include financial services and travel and hospitality (with separate data for each). It also gives lots of details about technologies, marketing methods, data sources, channels, buying intentions, obstacles, and much else. Key finding: companies with formal plans and financial incentives for personalization are more likely to have rising profits than those that don’t. Also, North American marketers are significantly ahead of UK marketers in personalization deployment.

This study from digital agency Isobar, a Dentsu subsidiary, isn’t a survey but it presents some exceptionally fresh insights into the future of business and technology. It’s not just AI – in fact, the most interesting changes will be how humans engage with the real world (and each other).

You weren’t that interested last week in many of the surveys we covered. But I’ll try again today with a few that I find exceptionally useful. First comes from RSR Research and takes a close look at customer engagement strategies and technologies for retailers. It provides lots of details and especially interesting comparison between responses of successful and not-so-successful companies. Spoiler alert: winners for on customer engagement; laggards focus on financial metrics.

You haven’t been very interested in surveys this week, so let’s switch to product news. CDP vendor Tealium has received SOC 2 Type II certification for its data security practices, which means its internal controls have been independently audited and meet established standards. Many security-conscious organizations require SOC 2 certification by their suppliers.

Swrve, a customer engagement system for mobile apps, has added connectors for streaming video platforms including Apply TV, Roku, Adroid TV, and Amazon Fire TV. The connectors can capture customer behaviors from those systems and can send messages through them. Swrve already has connectors for major email, SMS, marketing automation, and attributions systems. It builds and expose a unified customer database, so you could call it a CDP, although it’s not a term they use.