U.S. firms will spend more than $10 billion on third party audience data in 2017, according to a Winterberry Group study for the IAB and Data & Marketing Association (DMA). The study found another $10.1 billion will be spent on related services. The report breaks down the spending by data and service type.
The Yiddish term “chutzpah” has been defined as someone who murders his parents and then asks for mercy because he’s an orphan.
This study from digital agency Isobar, a Dentsu subsidiary, isn’t a survey but it presents some exceptionally fresh insights into the future of business and technology. It’s not just AI – in fact, the most interesting changes will be how humans engage with the real world (and each other).
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.