Swrve Mobile App Customer Engagement System Adds Streaming Video Channels

Swrve, a customer engagement system for mobile apps, has added connectors for streaming video platforms including Apply TV, Roku, Adroid TV, and Amazon Fire TV. The connectors can capture customer behaviors from those systems and can send messages through them. Swrve already has connectors for major email, SMS, marketing automation, and attributions systems. It builds and expose a unified customer database, so you could call it a CDP, although it’s not a term they use.

More News

Next Article

Winning Retailers Focus on Customer Engagement: RSR Research

December 4, 2017

You weren’t that interested last week in many of the surveys we covered. But I’ll try again today with a few that I find exceptionally useful. First comes from RSR Research and takes a close look at customer engagement strategies and technologies for retailers. It provides lots of details and especially interesting comparison between responses of successful and not-so-successful companies. Spoiler alert: winners for on customer engagement; laggards focus on financial metrics.

CDPI Newsletter
Previous Article

Cross-Channel Messaging Really Works: Braze Study

November 30, 2017

But really effective marketing is cross-channel anyway, right? A survey from cross-channel personalization vendor Braze (formerly AppBoy), found that mobile app customers who received only email messages showed a 45% increase in engagement (vs customers sent no messages), but customers who received email, push and in-app messages showed a 543% increase. (Okay, this item doesn’t really relate to the previous two. I do the best I can.)

CDPI Newsletter