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Swrve Mobile App Customer Engagement System Adds Streaming Video Channels

Swrve, a customer engagement system for mobile apps, has added connectors for streaming video platforms including Apply TV, Roku, Adroid TV, and Amazon Fire TV. The connectors can capture customer behaviors from those systems and can send messages through them. Swrve already has connectors for major email, SMS, marketing automation, and attributions systems. It builds and expose a unified customer database, so you could call it a CDP, although it’s not a term they use.

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Winning Retailers Focus on Customer Engagement: RSR Research

December 4, 2017

You weren’t that interested last week in many of the surveys we covered. But I’ll try again today with a few that I find exceptionally useful. First comes from RSR Research and takes a close look at customer engagement strategies and technologies for retailers. It provides lots of details and especially interesting comparison between responses of successful and not-so-successful companies. Spoiler alert: winners for on customer engagement; laggards focus on financial metrics.

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Cross-Channel Messaging Really Works: Braze Study

November 30, 2017

But really effective marketing is cross-channel anyway, right? A survey from cross-channel personalization vendor Braze (formerly AppBoy), found that mobile app customers who received only email messages showed a 45% increase in engagement (vs customers sent no messages), but customers who received email, push and in-app messages showed a 543% increase. (Okay, this item doesn’t really relate to the previous two. I do the best I can.)

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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