CDP Institute

Digital marketing platform Klaviyo has unveiled a new integration with TikTok syncing Klaviyo’s segment data with TikTok Audiences. This is aimed at delivering more personalized ads to existing customers and identifying new customers through smarter lookalike audiences. The syncing will happen in real time keeping TikTok Audiences up-to-date.

OpenAI is partnering with the World Association of News Publishers on an initiative called News AI Catalyst. The program will see OpenAI extend funding and technical assistance to some 128 newsrooms around the globe. The goal is to create newsroom sustainability without compromising quality journalism.

Wipro has announced new retailed-focused capabilities within its Wipro VisionEDGE+ platform bringing interactive, personalized displays to in-store shopping and offering programmatic advertising and assisted selling over a range of digital touchpoints. This is supported by Cisco’s network solutions and AT&T’s secure network infrastructure. It also leverages AWS’s machine learning and data analytics.

Dollar General is partnering with commerce platform Criteo to integrate its self-service DSP Commerce Max into the Dollar General Media Network platform. While Dollar General customers tend to shop in store, they deliver large quantities of web traffic while researching products online to compile shopping lists. Commerce Max will enable advertisers to reach shoppers at this stage of their journey.

Much of the public assumes journalists are using AI for tasks like writing headlines (29%) and editing (43%). However, the survey of around 2,000 people in each of six countries, including the U.S., were uncomfortable with AI being used to produce content about “hard news” topics like politics and international affairs. Almost 50% thought that an article written by AI should be labeled as such.

European AI companies received over 11 billion euros in funding over the last year. 36% of “new unicorns” identified by GP. Bullhound’s tenth annual Titans of Tech report are in the AI space. Overall, tech funding levels have normalized at an average of 15 billion euros per quarter over the last year, around 50% higher than 2019.

It was fun while it lasted, but AI vendors can no longer scrape training data from the internet without paying for it.  Bowing to the inevitable, OpenAI continues to rack up partnerships with premium publishers. Following last week’s deal with NewsCorp, it has now added Vox Media (New York, The Verge, Eater) and The Atlantic magazine.

YouTube never hid that its “free” service was really “free if you watch our advertising”.  But they’ve gotten increasingly aggressive at enforcing the bargain.  First they slowed load times for users who block ads and now (users say) ad-blocked videos skip immediately to the end.

If it seems petty for YouTube to ad block users, consider this: The Trade Desk reports that YouTube-parent Google and Facebook captured less than 47% of digital ad spend in 2023, compared with over 53% in 2019.  The change reflects a shift in consumer time from walled gardens (62% in 2014 vs. 39% in 2023), to “open internet” alternatives including connected TV, streaming music, and podcasts (38% in 2014 vs. 61% in 2023).

CDP Tealium has announced that it is now offering customers seamless integration with EUID, an identity solution for the European market that is open source but was pioneered by The Trade Desk. Tealium already offers integration with The Trade Desk’s foundational Unified ID 2.0. Tealium customers will be able to activate data within The Trade Desk to enrich identities and reach relevant audiences.

Through a server-to-server integration, Integral Ad Science will now offer expanded measurement capabilities across Amazon DSP media buys. Campaign measurement will be available for Amazon custom audiences and Twitch inventory. The proffer includes brand safety, viewability and invalid traffic tracking and cross-device measurement.

While 90% of enterprise marketers think their teams can handle tech stack migrations, only 40% claim to be experienced with them. Fortunately, over 90% are happy with their tech stacks. Where they are looking for change, efficiency and productivity are the leading motivators (67%) over cost savings (52%).