People who say CDPs are only for marketing might want to reconsider: 26% of Segment clients send data to customer success tools and 15% send to CRM systems. This from Segment’s state of the industry report, which includes a rare look at actual usage data. Download to see what other myths they’ve busted.
Customer journey orchestration engine Thunderhead has announced a ThunderBay, an AI-driven platform that creates individual-level optimized cross channel journeys. The system deals with the interdependencies among events, history, time, and path which overwhelm conventional methods. All good, even though the press release includes a gratuitous swipe at “CDPs and their ilk.” Ilk?
Sure enough, data quality is the top concern of location data buyers, according to this 451 Research study for Cuebiq. Privacy ranked fourth, just behind dealing with multiple data sources and walled gardens. The study found that 98% of marketers use location data to some degree, although just 27% consider it a key component of their strategy.
Oracle has integrated more data from its Unity Customer Data Platform within its Oracle Service solution. Service will now be able to route customers to agents based on history data in the CDP, while Service agents will be able to see the CDP data while interacting with customers and to assign customers to marketing campaigns.