Self-service is in style. Citizen API builders can now use a no-code interface to add new data sources to the Celebrus CDP. Celebrus has also added more precise tracking of how users interact with content, enabling more accurate machine learning models for decisions and measurement.
Cross-channel marketing platform and CDP vendor Cordial has expanded its data management capabilities. Major enhancements enable business users to integrate new data sources without IT support, extend data retention options, and build custom predictive models and marketing automation triggers.
Indian fintech start-up Cashfree Payments said on Tuesday that it has acquired a controlling stake worth $15 million in Telr, a payment service provider that operates in the UAE and Saudi Arabia markets.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.