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Children’s Privacy: TikTok fined €750,000 by Dutch DPA over failure to protect kids

The Dutch Data Protection Authority has found TikTok in violation of children’s privacy for not providing Dutch translation of their privacy statement for Dutch users. There are an estimated 3.5M TikTok users in the Netherlands, most of whom are young children. By not providing the consent information in their own language, the company was deemed to not have provided clear description of what would be done with the data it collects, so was seen as not adequately protecting children as required under GDPR.

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NAI launches its email ad choice mechanism

July 27, 2021

The non-profit organization for self-regulatory advertising, the Network Advertising Initiative (NAI), has launched the beta of its consumer choice mechanism for email-based Tailored Advertising, designed to expand the scope of their 2020 Code of Conduct. This will enable member companies to create encrypted versions of consumer email addresses that can be used for opt-outs from email-based IDs. A Digiday article published in response to the announcement has questions on the approach. Read More Read More – Digiday

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Marketers Struggle for Personalization Success: RedPoint Global Survey

September 27, 2021

This Harris Poll study for Redpoint Global offers a sobering view of customer experience reality.  They found that marketers are twice as likely as consumers to think brands deliver an excellent experience (51% vs 26%), while under half of the marketers who use advanced technologies including personalization, AI-driven recommendations, or multi-variate testing think they are having great success with them.  Fun fact: the average number of customer engagement systems is now 16, nearly double the figure in 2019.

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