It’s pretty clear that stories about AI-written content won’t be newsworthy for much longer. But it’s still worth noting the next phase, which is systems that embed AI-authors directly within their workflows. So here’s customer success platform ChurnZero, which has just released a test version of its system to let AI write emails, call scripts, or story suggestions based on a few words of instruction.
This Emplifi survey of social marketing leaders isn’t focused on CDPs, although it does find that 58% of respondents have one in place and another 31% are planning to invest. That’s a good thing, since creating a single customer view is the most common marketing strategy challenge (45%), beating out unrealistic expectations for what marketing can do (42%), lack of content (36%), and inadequate marketing technologies (36%).
MulticoreWare, a global technology company offering solutions and products related to compilers, machine learning & AI analytics, video encoding and autonomous mobility inaugurated its R&D facility at Amrita University to pursue joint research activities. This step is an important milestone in the partnership between two organizations.
Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.