It’s pretty clear that stories about AI-written content won’t be newsworthy for much longer. But it’s still worth noting the next phase, which is systems that embed AI-authors directly within their workflows. So here’s customer success platform ChurnZero, which has just released a test version of its system to let AI write emails, call scripts, or story suggestions based on a few words of instruction.
This Emplifi survey of social marketing leaders isn’t focused on CDPs, although it does find that 58% of respondents have one in place and another 31% are planning to invest. That’s a good thing, since creating a single customer view is the most common marketing strategy challenge (45%), beating out unrealistic expectations for what marketing can do (42%), lack of content (36%), and inadequate marketing technologies (36%).
MulticoreWare, a global technology company offering solutions and products related to compilers, machine learning & AI analytics, video encoding and autonomous mobility inaugurated its R&D facility at Amrita University to pursue joint research activities. This step is an important milestone in the partnership between two organizations.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.