Also pressing ahead with data as a product is Citilabs, which has added hour-by-hour U.S. pedestrian traffic to its data on vehicles and mass transit. The data is sourced from mobile devices and estimates the paths of individuals but is, presumably, anonymized. If the U.S. adopts more stringent consent requirements– which it hasn’t – then firms like Citilabs may find it much harder to gather even anonymized information.
SessionM is the latest CDP to announce GDPR compliance features. They’ve added tools for customer service agents to respond to consumer requests to view, remove, and halt processing of their data. The features leverage SessionM’s connections with other company systems that house the data.
We thought these results were pretty predictable, so we shared them with our Department of the Obvious intern, Jamie. He said they didn’t meet his standards and offered an example of what does: a Pet Sitters International survey that found pet owners like pet-friendly workplaces. Jamie knows his stuff.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.