CleverTap, a retention cloud, announced the integration of OpenAI with the CleverTap platform and launched its AI-generated content creator Scribe. The AI content feature can generate campaign creatives, analyze emotions, and rewrite them keeping in mind a specific emotion that resonates with the brands’ users.
The foundation stone for the proposed Adani Data Centre in Visakhapatnam has been laid, and the Indian conglomerate will invest about 14,000 crore (US$ 170 million) on this 130-acre facility to establish a data centre park, integrated IT and business park, recreation centre and skill development university.
Over one quarter (27%) of respondents to this Twilo Segment survey think personalization has become less targeted in the past year. Unexpected. Less surprising: a majority say they buy more after a personalized experience (56%) but only a minority are comfortable with AI-based personalization using their data (41%). Companies are less conflicted: 92% are using AI-driven personalization and 80% say it drives higher spending.
Do not confuse Snow Software, which helps companies track IT costs, with Snowflake, a cloud database often used for CDP-ish solutions. Do take note that Snow has just been sold to Flexera, which also helps companies optimize their return on tech investments. It’s a helpful reminder that cost-conscious IT departments are more than happy to “help” marketers who are doing a poor job of controlling tech spend.