Clinch Offers Shoppable Video Ad Units

Maybe the new oil is really shoppable video because…um…it reduces friction. Creative optimization company Clinch is helping it grow with real-time shoppable video ad units which don’t just build custom templates but use data (!) to pick the right offers for each viewer and situation.

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Admetrics Offers Free Optimization Engine

December 7, 2020

Here’s a little stocking stuffer: Admetrics has just launched a freemium version of its Quantify automated campaign experimentation engine. Like its professional big brother, the system combines multivariate testing with Bayesian statistics and machine learning to deliver results more quickly and with less data than traditional A/B tests. And it can automatically introduce new variations as these become available, enabling continuous improvement.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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