Cloud-Based Data Warehouses Yield Significant Customer Benefits: MessageGears Study
Messaging vendor MessageGears has another survey about customer data management, focusing on cloud-based “modern data warehouse” platforms such as Azure, BigQuery, Redshift, and Snowflake. Benefits of moving to a cloud warehouse include flexibility (26%), security (22%), 360-degree customer view (20%), time savings (19%), and better segmentation and personalization (14%). More than half of users say the change has yielded “significant” customer benefits.