Cloud-Based Data Warehouses Yield Significant Customer Benefits: MessageGears Study

Messaging vendor MessageGears has another survey about customer data management, focusing on cloud-based “modern data warehouse” platforms such as Azure, BigQuery, Redshift, and Snowflake. Benefits of moving to a cloud warehouse include flexibility (26%), security (22%), 360-degree customer view (20%), time savings (19%), and better segmentation and personalization (14%). More than half of users say the change has yielded “significant” customer benefits.

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Healthtech Deals Keep On Coming

January 14, 2020

Turns out we have a flood (plague? rash? epidemic?) of healthtech news today. Infor bought Intelligence InSites, which captures and distributes real-time location data about medical equipment. HCA Healthcare just bought Valify, which analyzes hospital resource use. engagement platform SCI Solutions acquired Tonic Health, a SaaS-based platform that lets patients fill out forms, check in for appointments, make payments, and more. Healthcare data provider Definitive Healthcare bought analytics software company PatientFinder.’s contagious!

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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