Some days this newsletter just writes itself. Here’s news that CDP ActionIQ has raised a $32 million Series C, bringing total funding to $75 million. They also list a collection of impressive wins at enterprise clients.

Turns out we have a flood (plague? rash? epidemic?) of healthtech news today. Infor bought Intelligence InSites, which captures and distributes real-time location data about medical equipment. https://www.prnewswire.com/news-releases/infor-to-acquire-intelligent-insites-300985524.html HCA Healthcare just bought Valify, which analyzes hospital resource use. https://www.businesswire.com/news/home/20200110005525/en/HCA-Healthcare-Acquires-Technology-Analytics-Company-ValifyDigital engagement platform SCI Solutions acquired Tonic Health, a SaaS-based platform that lets patients fill out forms, check in for appointments, make payments, and more. https://www.businesswire.com/news/home/20200110005085/en/SCI-Solutions-Acquires-Tonic-Health/ Healthcare data provider Definitive Healthcare bought analytics software company PatientFinder. https://blog.definitivehc.com/news/definitive-healthcare-acquires-patient-finderIt’s contagious!

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.