CMO Spend on Martech Remains Stable: Gartner Report

Don’t confuse a drop in martech funding with a drop in martech investment.  Most studies show markets continue to invest at the same or higher levels as last year.  For example, Gartner’s widely-cited CMO Spend survey found over-all marketing budgets rose sharply as a share of revenue and there was no meaningful change in the percentage spent on martech.