This eConsultancy study for Adobe doesn’t talk much about location data but it does find that marketers list a holistic customer view (44%) and effectiveness tracking (41%) as their top two challenges. Both require a location-to-retail connection. Anyway, we love the eConsultancy/Adobe studies, so that’s a good enough excuse to share the latest with you.
It’s a slow news day but we can always rely on Facebook. Their latest news is a report that they “unintentionally” uploaded 1.5 million new members’ email contacts without permission, an accident that continued for nearly three years. Sounds like the woman in the musical Chicago whose husband died after accidentally running into her kitchen knife…ten times.
If you’ve been wondering what happened to Jamie, our Department of the Obvious intern, it turns out that assigning him to the Facebook Is Evil beat was a mistake because it’s a full time job. Jamie did stop giggling long enough to share this pair of items reporting that people would rather receive text messages than sales phone calls and are more likely to open a text message than an email. As Jamie points out, it’s also obvious this will change if text is overrun with irrelevant advertising.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.