NewsGuard, the platform that ranks news and information sites for reliability, has launched an Election Misinformation Tracking Center that will combine the expertise of its journalist/analyst team with AI-powered media monitoring tools. The tools will enable the tracking of misinformation on 963 websites and 793 social media accounts and video channels. These sources have already been flagged for repeatedly publishing false claims about elections.

Eighty-six percent of B2B decision-makers are more likely to accept sales or marketing outreach from companies that consistently produce quality thought leadership, based on a survey of 3,500 management level professionals by Edelman and LinkedIn. Three quarters reported positive sentiment about companies producing good thought leadership, valuing it more than its “marketing materials and product sheets.” Just under a third could link specific purchases back to thought leadership engagement.

Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.