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Consumer Trust Boosted When They See Brands Disclose AI Use: Yahoo!

A report by Yahoo! Advertising in collaboration with Publicis Media found that disclosing the use of AI in ads significantly drove the appeal of the ad and trust in the brand responsible. A randomized, controlled experiment (sample size=1200) showed that one in four consumers noticed AI disclosures in ads; those that noticed found the ad 73% more trustworthy and the brand 96% more trustworthy than those that failed to notice. The result held across industries.

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NewsGuard Leverages AI to Track Election Misinformation

March 4, 2024

NewsGuard, the platform that ranks news and information sites for reliability, has launched an Election Misinformation Tracking Center that will combine the expertise of its journalist/analyst team with AI-powered media monitoring tools. The tools will enable the tracking of misinformation on 963 websites and 793 social media accounts and video channels. These sources have already been flagged for repeatedly publishing false claims about elections.

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Quality Thought Leadership is More Valued in B2B Than Marketing: Edelman, LinkedIn

March 4, 2024

Eighty-six percent of B2B decision-makers are more likely to accept sales or marketing outreach from companies that consistently produce quality thought leadership, based on a survey of 3,500 management level professionals by Edelman and LinkedIn. Three quarters reported positive sentiment about companies producing good thought leadership, valuing it more than its “marketing materials and product sheets.” Just under a third could link specific purchases back to thought leadership engagement.

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