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Consumers Less Satisfied with Personalized Experience Than Marketers Think: RedPoint Global Poll

Next, a Harris Poll survey sponsored by RedPoint Global finds that consumers are less satisfied with their personalized experiences than marketers think they are. We’ve heard that before but there’s considerable detail here that’s worth a look if you watch this topic closely. Consumers and marketers do agree that privacy is the most important aspect of customer experience.

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G2 Launches Tool to Identify Underused Software Licenses

March 29, 2019

G2 started as a software review site but now aspires to nothing less than “revolutionizing the way businesses discover, buy and manage software technology and related services.” To move in that direction, they just released G2 Track, which combines product usage data with corporate financial information to compare the software companies are using with the software they’re paying for. The goal is to identify systems that are underused or not used at all. Usage comes from Siftery, which G2 bought last December.

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Real-Time Data Leads to Quicker Growth: Confluent Survey

May 24, 2022

No one really doubts that real-time data is useful, but here’s more concrete data in case you’ve been arguing the point: this Confluent survey of IT leaders finds 63% of companies with widespread access to real-time data showed 10% or higher revenue growth, compared with just 44% of companies with only some access grew as fast.  Integrating multiple data sources was the most common obstacle to real-time access, cited by 60% of respondents.

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