Maybe you can be too rich or too thin but surely you can never have enough content. Crowdriff helps travel and tourism companies gather, curate, and distribute visual content from users. They’ve been around since 2011 but just released the latest version of their product, which also manages company-generated visual content.

Looking for still more ABM excitement? ABM pure-play Engagio is now integrated with Eloqua, Pardot, Hubspot, and Marketo – what it calls “all major marketing automation platforms”, although presumably Marketo doesn’t consider itself that. But I digress. Engagio also lets salespeople execute predesigned campaigns, but it stresses that these incorporate all kinds of interactions, not just email.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.