Looking for still more ABM excitement? ABM pure-play Engagio is now integrated with Eloqua, Pardot, Hubspot, and Marketo – what it calls “all major marketing automation platforms”, although presumably Marketo doesn’t consider itself that. But I digress. Engagio also lets salespeople execute predesigned campaigns, but it stresses that these incorporate all kinds of interactions, not just email.
Let’s talk today about what consumers want.
The CDP Institute has been publicly wondering whether it should remove “marketer-controlled” from its formal definition of Customer Data Platforms. So far, the feedback has been in favor of keeping it, mostly because marketers are the real buyers and we wouldn’t want to chase them away, would we? But we’d love to hear your thoughts, Dear Reader. You can post them as blog comments or send an email to editor@cdpinstitute.org.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.