News

Consumers Want Retail Convenience: BRP Consulting Survey

On the other hand, BRP Consulting argues that marketers should give consumers more personalization, not less. They found 87% of consumers want a “personalized and consistent experience across channels” while just 53% of retailers make personalization a top priority. But BRP is looking at convenience features, such as a shopping cart shared across channels or real time inventory visibility, not personalized offers.

More News

Next Article

Personalization Works Best When Brands Build Long-Term Relationships: Monetate Report

March 14, 2019

We wrote yesterday about marketers doing too much personalization, so it seems only fair to cover this Monetate report that personalization correlates with strong financial performance. But there’s less contradiction than it seems: companies with the best results are targeting lifetime value and loyalty while those focused immediate revenue or conversion lagged substantially. In other words, personalization works when it meets real customer needs.

CDPI Newsletter
Featured Article

Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

CDPI Newsletter