Consumers want smooth, convenient, transparent web registration – if not, 77% report they would switch to a competitor
A survey of 3,400 consumers in the US, UK, Germany, France and Australia looked at registration, login and attitudes toward privacy serves as a warning to companies to keep processes concise and the time required short, with more than half saying they ditched a site that was too frustrating, and 63% prepared to leave a site in favor of another that made authentication easier.