Trying to determine a person’s digital “identity” over time across devices is the mission of the moment. Every ad tech and mar tech platform, as well as data providers and aspirant start-ups, confuse prospects and customers alike with multi-syllabic descriptions of their deterministic and probabilistic approaches to truth.
PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities across time, space, and mobile devices, today announced it has secured a strategic investment from Alibaba Group, the world’s largest online and mobile commerce company. The minority investment from Alibaba Group will help PlaceIQ scale its operations in order to meet accelerating market demand for its technology.
The 2016 Marketing Maturity Benchmark Report is an annualreport conducted by LeadMD that uses data to deliver abaseline for marketing automation best practices. Each year,LeadMD benchmarks over 2,000 companies, all of which are either preparing for marketing automation or are at stages ofmaturity with their chosen platform.,,,
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.