Customer Data Is Biggest AI Integration Challenge: Movable Ink Survey
Content generation is the most common marketing use of AI, right? Not so: this Movable Ink survey places content creation dead last at 26%, trailing customer behavior analysis (59%), personalization (56%) and campaign optimization (55%). Managing customer data (40%). is the most commonly-cited challenge with AI integration, followed by data privacy (38%), consistent omnichannel personalization (37%), brand reputation (29%) and lack of skills (23%). Interesting.