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IT Leaders Prioritize AI Integration Over Cost and Security: Movable Ink Study

Our friends in IT are also eagerly exploring AI integration, with 35% even ranking it ahead of perennial obsessions security (31%) and cost (29%) for the past twelve months.  The gap grows even larger for 2024 (AI integration 35%, IT cost 28% and security 28%).  Meanwhile, 88% are moving towards platforms and away from point tools, perhaps as a way to rein in costs (although just 23% think they’re overspending on SaaS applications).

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Customer Data Is Biggest AI Integration Challenge: Movable Ink Survey

November 27, 2023

Content generation is the most common marketing use of AI, right?  Not so: this Movable Ink survey places content creation dead last at 26%, trailing customer behavior analysis (59%), personalization (56%) and campaign optimization (55%).  Managing customer data (40%).  is the most commonly-cited challenge with AI integration, followed by data privacy (38%), consistent omnichannel personalization (37%), brand reputation (29%) and lack of skills (23%).  Interesting.

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The Trade Desk Now Offers High Attention Inventory

October 10, 2024

In partnership with attention metrics provider Adelaide, The Trade Desk is now offering high attention inventory to advertisers. Attention — often based on reactions of opt-in panels to ads — is now competing with viewability as a valued attribute, and is being used to complement contextual metrics. Attention has been used in the past to test ads once they have been published; now it’s entering the pre-bid space.

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