Content generation is the most common marketing use of AI, right?  Not so: this Movable Ink survey places content creation dead last at 26%, trailing customer behavior analysis (59%), personalization (56%) and campaign optimization (55%).  Managing customer data (40%).  is the most commonly-cited challenge with AI integration, followed by data privacy (38%), consistent omnichannel personalization (37%), brand reputation (29%) and lack of skills (23%).  Interesting.

Stick with me here: what if you didn’t have to write good generative AI prompts, but could instead write a prompt that would prompt you to write a better prompt?  If your head hasn’t exploded yet, that seems to be the idea behind new auto-complete and rewrite features in Copilot AI for Microsoft 365.  Of course, there’s a YouTube video showing how.