We have no actual news today, Dear Reader, so let’s look at some surveys about analytics. We’ll start with this SAS report that finds more “analytically mature” organizations show stronger customer engagement and use more data sources to do it. I’d offer specific statistics but the charts are exceptionally hard to interpret.
NIST issues challenge with cash prizes to protect public safety PII The National Institute of Standards and Technology (NIST) has launched the Differential Privacy Temporal Map Challenge drawing on crowd sourcing to find new ways to protect data from public safety datasets (gathered to issue weather warnings, food recalls, or manage other emergency health needs).
Martech financing in general has picked up since the first half of the year, according to LUMA Partner’s third quarter report. Deals are still lower than year except in the red-hot Direct-to-Consumer sector. Their recap of martech acquisitions includes the $35 million purchase of self-proclaimed CDP Retention Science by Web hosting company Endurance International group in July, which had slipped under our radar.
Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.