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Customer Engagement Rises with Analytical Maturity: SAS Report

We have no actual news today, Dear Reader, so let’s look at some surveys about analytics. We’ll start with this SAS report that finds more “analytically mature” organizations show stronger customer engagement and use more data sources to do it. I’d offer specific statistics but the charts are exceptionally hard to interpret.

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Martech M&A Begins to Bounce Back: LUMA Partners

October 5, 2020

Martech financing in general has picked up since the first half of the year, according to LUMA Partner’s third quarter report. Deals are still lower than year except in the red-hot Direct-to-Consumer sector. Their recap of martech acquisitions includes the $35 million purchase of self-proclaimed CDP Retention Science by Web hosting company Endurance International group in July, which had slipped under our radar.

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Twilio Adds ‘Contextual Awareness’ to Segment CDP

May 15, 2025

Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.

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