Strike is a continuous penetration testing platform that seeks to expand access to cybersecurity in Latin America. Penetration tests are simulated cyberattacks to detect vulnerabilities. Strike proposes that companies get offensive security throughout the year for the same price they used to pay for a one-time checkup a couple of times in the same period. Strike combines automation with a network of ethical hackers working for the company.
Malaysian used car marketplace Carsome is going public on New York’s Nasdaq and the Singapore Stock Exchange with a company valuation amounting to US$2 billion. Reports by financial news outlets familiar with the move have said that the company had already confidentially filed for the initial public offering (IPO) with Nasdaq earlier, with the target being US$400 million in funds raised.
Morado’s value proposition is offering to the owners of beauty salons, spas, and related establishments a Marketplace of supplies of all kinds (beauty products, uniforms, furniture) giving them credits, next-day delivery, and other digital stores’ related services. The company has said it will use this financing to expand its operation in Colombia, where it already has 60 employees, and expand into Mexico, where it plans to be operational by the end of this year.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.