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Data Privacy Software survey shows nearly 40% market growth

Fortune Business Insights shows the impact of COVID-19, the major increase in data breaches, the global workforce’s shift to working at home, along with heightened consumer concern over privacy and the raft of new data privacy laws on the data privacy software market. Their projections following this unprecedent period of growth is that the market is on track to increase to more than $17B by 2028. Rising adoption of IoT and significant growth in Asia are also key factors.

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Ping Identity digital wallet verifies and secures sensitive data

June 29, 2021

The new personal identity solution, PingOne for Individuals, allows consumers to better manage their personal data via a digital wallet. The system allows credit bureaus, universities, pharmacies, and other trusted entities to add verified credentials to a user’s PingOne ShoCard digital wallet via a link or when owners scan a QR code. This keeps sensitive data within the person’s control since it is only stored in the digital wallet.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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