Datafuelx also uses customer data to make AI-based predictions. Their particular focus is ad buying. They just launched with two products: precisionX, which creates customer ID files grouped by predicted ad exposure levels, to enable supplemental targeting; and outcome, which estimates business results from outcome data sets and uses them to predict the impact of media plans for linear TV.
Lots of measurement news today, Dear Reader. Here’s a $121 million Series D from Insider, which connects data across all channels and uses AI to predict customer behavior and select optimal journeys and messages for each individual. The “connect data across all channels” sounds a lot like a CDP, but they don’t seem to be sharing the results with other systems.
Naviga offers publishers a collection of tools to build content, sell ads, and target content. They just bought Abacus, which offers somewhat overlapping services for subscription-based businesses. It even includes what they call a Customer Data Platform, which creates a single customer view.
Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime. In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds. It also launched an AI Use Case Library to house its industry-specific AI offerings.