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Descartes Acquires Melbourne-based Localz

Descartes, a global leader in on-demand, software-as-a-service solutions focused on improving productivity, has acquired Melbourne-based Localz, a platform that helps engage with customers the day they’re having goods or services delivered. The Localz system also helps retailers improve the in-store collection process.

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NEXTGEN to work with NightDragon to expand go-to-market capabilities of companies in the ANZ region

April 27, 2023

NEXTGEN, which views Australia, New Zealand and surrounding areas as a key  growth area, will work with NightDragon to support portfolio companies in the region. NightDragon is a cybersecurity, safety and privacy investment firm. This comes as Australia’s cybersecurity market is expected to have substantial growth. Its estimated value was reported at $4.6 billion in 2021 and is expected to grow to $5.8 billion by 2024.

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Consumers Eager for Personalized Content: Marigold

September 13, 2024

It’s all surveys today, Dear Reader.  Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests.  Sadly, 33% feel their needs are unmet by current brand messages.  Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%.  Content is last at 61%.

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