URLgenius, which tracks clicks and app-opens, used the Record App Activity feature that was part of iOS 15.2 to see what network domains 200 apps in 20 app categories were connecting to. They discovered that on average apps were connecting with 15 domains and that 80% of those were to unfamiliar 3rd party domains. This was despite customer preference not to be tracked.
ISACA, a professional IT training organization, has issued its Privacy Practice 2022 report which shows companies reporting legal/compliance jobs (46%) and IT privacy jobs (55%) are understaffed. Between 60-70% of the companies expect to need more staff in both areas going forward, and say ideal candidates would have knowledge of compliance and legal expertise, and/or hands-on experience in a privacy role and technical experience.
As children in Australia head back to school, the Australian Federation of Police (AFP) issued a reminder that posting pictures with names, information about locations, house photos, and even having kids dressed in their school uniforms can make them vulnerable to predators. Clues to a child’s identity, or about where they live or go to school can be utilized by sex offenders to befriend and gain the trust of children, making them more vulnerable to abduction or abuse.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.