URLgenius, which tracks clicks and app-opens, used the Record App Activity feature that was part of iOS 15.2 to see what network domains 200 apps in 20 app categories were connecting to. They discovered that on average apps were connecting with 15 domains and that 80% of those were to unfamiliar 3rd party domains. This was despite customer preference not to be tracked.
ISACA, a professional IT training organization, has issued its Privacy Practice 2022 report which shows companies reporting legal/compliance jobs (46%) and IT privacy jobs (55%) are understaffed. Between 60-70% of the companies expect to need more staff in both areas going forward, and say ideal candidates would have knowledge of compliance and legal expertise, and/or hands-on experience in a privacy role and technical experience.
As children in Australia head back to school, the Australian Federation of Police (AFP) issued a reminder that posting pictures with names, information about locations, house photos, and even having kids dressed in their school uniforms can make them vulnerable to predators. Clues to a child’s identity, or about where they live or go to school can be utilized by sex offenders to befriend and gain the trust of children, making them more vulnerable to abduction or abuse.
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.