Innovations in digital technology has led to enhanced customer experience in the Indian insurance industry. Customer experiences have been higher due to technological innovations and increased usage. Scope of digital insurance penetration expected to grow significantly in future. That said, the digital insurance penetration in India is a mere 2 per cent when compared to China (6 per cent) and US (14 per cent).
Nigeria has announced plans to regulate internet companies like Twitter, Facebook, WhatsApp, Instagram (all owned by Meta), Google and TikTok in a draft shared by the country’s internet regulator.
CleverTap, a retention marketing platform has acquired Leanplum a San Francisco multi-channel customer engagement platform. With this acquisition, CleverTap has strengthened its footprint in the US and Europe. CleverTap will combine the product stack of both organizations and extend its world-class solutions and technology to all its customers and prospects worldwide.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.