DigSite Promises Next-Day Automated Consumer Research

Here’s a simpler story: DigSite will deliver consumer reactions to proposed products, ad concepts, graphic designs, and such in 24 hours. The company assembles online consumer groups, presents materials, gathers reactions, and analyzes the results. DigSite carefully avoids the term “focus group” but that’s what it sounds like to me. They previously turned around their projects in one week but have now streamlined their process.