Here’s a simpler story: DigSite will deliver consumer reactions to proposed products, ad concepts, graphic designs, and such in 24 hours. The company assembles online consumer groups, presents materials, gathers reactions, and analyzes the results. DigSite carefully avoids the term “focus group” but that’s what it sounds like to me. They previously turned around their projects in one week but have now streamlined their process.
Revcontent is a “content discovery network”, which means they put those little “from the around the Web” story advertisements on the Web sites you browse. They do it 250 billion times per month. (It feels like I personally account for at least 500 million of that total, but probably not.) They’ve just acquired Rover, a machine learning recommendation company that should help them do a better job of matching recommendations to viewers.
Semarchy does master data management, meaning it unifies and standardizes all kinds of data, including customer identities.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.