The saga of third-party cookie deprecation has more episodes than the Star Wars canon. The latest twist has Disney integrating its first-party data with The Trade Desk using Unified ID 2.0, passing through the Disney data clean room in less than 12 parsecs.
Forget The Bachelor: the matchmaking drama that’s obsessed marketers has been who Netflix would choose to support its advertising sales operation. The series ended yesterday with news that Microsoft got the nod. But don’t fret: the Twitter-Musk soap opera is just ramping up.
Reliance Retail Limited has entered a long-term partnership with Gap Inc. to introduce Gap fashion to Indian consumers via brand stores and digital commerce platforms.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.