Given the speed of mobile business (and the urgency with which traditional businesses need to get into mobile), it’s understandable that many mobile marketers spend the majority of their time “hacking” solutions to short-term problems. Their days and nights consist of finding answers to questions like “How do I acquire more users,” or “How …
NGDATA™, the customer experience management solutions company, today announced that it has acquired Rednun, a Netherlands-based company that specializes in creating personalized and data-driven video to optimize customer engagement.
As far as brand loyalty goes, college sports have got it pretty good. With few exceptions, the marketers behind most consumer brands live a constant struggle to instill their audience with a level of passion that even approaches how a college sports fan feels about their team.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.