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Eight hundred million facial records left exposed by Chinese company, Xinai

A mass data breach that’s considered the second largest known after a one billion record breach in China earlier this summer, has been revealed also in China. In this case, human error at the Hangzhou tech company Xinai Electronics inadvertently exposed facial data of 800 million people. Additionally, the company’s database ties to its cloud-based vehicle license plate recognition system. Xinai’s exposed data was not password protected and was found easily available on the web, according to the data researcher who discovered it.

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Spreadsheets Are The Most Popular Marketing Ops Tool: MarketingOps Survey

September 6, 2022

Marketing operations staff are responsible for running many of those martech systems. This MarketingOps report, sponsored by Knak and Adobe, finds that Adobe Marketo Engage, HubSpot, and Salesforce Marketing Cloud are packaged software they use most – although spreadsheets are the most popular tool of all. Integration (69%) and scalability (53%) were the most-chosen criteria for new tech, but take that with a grain of salt: apparently features were not an option in the survey.

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Fog Data Science found selling illegal data of 250M Americans to police and others

September 6, 2022

Public records acquired by the Electronic Frontier Foundation (EFF) from state and local US law enforcement agencies reveal Fog Data Science is enabling surveillance of hundreds of millions of people by collecting billions of data points captured from common phone apps and then selling it illegally – bypassing the need for buyers to obtain a search warrant. The company collects and tracks geolocation data and can trace activity over months and years. This harkens back to a 2015 class action that occurred when Carrier IQ, a now defunct company, was found tracking keystrokes belonging to millions of people, then selling the data to third parties in violation of multiple laws.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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