News

Emoji Search Is Growing

When even speaking is too much work, there are always pictures. DigiDay tells us that emoji search has grown from a joke to an actual trend. So much so, in fact, that measurement vendor Moat has partnered with “visual messaging platform” Emogi to measure performance of branded emojis and stickers. And it’s not just emojis: visual search company ViSenze reported in February that they had processed 350 million shopping image queries in 2016, a 250% increase over 2015. If a picture really is worth a thousand words, think of the time being saved by weary consumers.

More News

Previous Article

ChannelTech Firms Zift Solutions and Relayware Agree to Merge

July 13, 2017

Did you also know that “ChannelTech” is the latest industry mashword?  Not really, since I just made it up.  I also made up “mashword”, which sounds less pretentious than “portmanteau”.  The non-fake news is that Zift Solutions and Relayware, which both help companies market through channel partners, have just announced a merger.  ChannelTech is interesting because it’s a parallel universe to martech that’s unfamiliar to most direct-to-customer marketers.  Parallel universes are interesting because they often contain ideas worth borrowing.  Feel free to call them “borrideas”.  You’re welcome.

CDPI Newsletter
Featured Article

Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

CDPI Newsletter