Digital events are here to stay, Dear Reader. B2B event producer Emerald found in-person events will increase in 2022 but not reach the 2019 level. Livestreams, online access to sessions, and even live chats with vendors top the most-wanted features list; podcasts and resource libraries are at the bottom. In other words, people want more interaction without leaving their desk, couch, beach chair, or whatever.
A fascinating, though frightening look at how far cyber warfare has spun beyond the control of the countries, hackers and technologists who created and believed they could contain it.
On the other hand, this IDG study finds that tech buyers actually use content sites and white papers more than any other information source, while conferences and virtual events rank tenth out of ten. Scariest figure was there are 27 people on the average enterprise buying team. Recalls the old joke: Q: How many people work here? A: About half.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.