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Ever wondered if one car model is more trustworthy than another?

Today’s cars have their own agenda, which go well beyond just getting you from point A to B, and California is taking issue with that. In fact, the state is evolving new rules to allow you to opt-out of current default settings that enable your seemingly passive vehicle to broadcast your location to insurance companies and others (including the automaker) for the purpose of offering you ads for products and services. New rules planned to be promulgated this year under the California Privacy Rights Act (CPRA) will face a tough fight from lobbyists.

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IT’S THE LAW (04/05/2022)

April 5, 2022

Increasingly, US states are proposing or enacting laws that could deprive LGBTQ individuals of gender-affirming care. This refers to procedures and treatment done to support a transgender or nonbinary person in a gender transition. The concern which was recently addressed in new guidance from the US Office for Civil Rights (OCR), is that some laws require medical providers to disclose protected health information (PHI), which is in violation of the US Health Insurance Portability Accountability Act (HIPAA).

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CDP mParticle Sold to Rokt for $300 Million

January 17, 2025

CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million.  It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge.  (See this blog post for more analysis.)

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