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Ever wondered if one car model is more trustworthy than another?

Today’s cars have their own agenda, which go well beyond just getting you from point A to B, and California is taking issue with that. In fact, the state is evolving new rules to allow you to opt-out of current default settings that enable your seemingly passive vehicle to broadcast your location to insurance companies and others (including the automaker) for the purpose of offering you ads for products and services. New rules planned to be promulgated this year under the California Privacy Rights Act (CPRA) will face a tough fight from lobbyists.

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IT’S THE LAW (04/05/2022)

April 5, 2022

Increasingly, US states are proposing or enacting laws that could deprive LGBTQ individuals of gender-affirming care. This refers to procedures and treatment done to support a transgender or nonbinary person in a gender transition. The concern which was recently addressed in new guidance from the US Office for Civil Rights (OCR), is that some laws require medical providers to disclose protected health information (PHI), which is in violation of the US Health Insurance Portability Accountability Act (HIPAA).

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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