Retail media growth is coming at the cost of paid search budgets.  Standard Media Index reports that search ad growth rates have fallen faster than non-search ads for the past year, and that search spending by companies that sell through retailers has dropped more quickly than spending by others.  They conclude that companies selling through retailers are shifting their spend from search to retail media networks.

Let’s look outside the conventional advertising box today, Dear Reader.  We’ll start with this survey from BWG Strategy and Talon America, which finds that out-of-home ads are taking a larger share of total marketing spend.  Funds are most likely to be shifted from social media (31%) and linear TV (25%) budgets.

Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.