Complete this sentence: if you read just one report this year about AI in call centers, (a) you’re lucky (b) that’s enough (c) this should be it. I’ll go with (c), since this 93 page opus from DMG Consulting offers precise explanations of the different technologies and applications. Use cases galore!
Retail media growth is coming at the cost of paid search budgets. Standard Media Index reports that search ad growth rates have fallen faster than non-search ads for the past year, and that search spending by companies that sell through retailers has dropped more quickly than spending by others. They conclude that companies selling through retailers are shifting their spend from search to retail media networks.
Let’s look outside the conventional advertising box today, Dear Reader. We’ll start with this survey from BWG Strategy and Talon America, which finds that out-of-home ads are taking a larger share of total marketing spend. Funds are most likely to be shifted from social media (31%) and linear TV (25%) budgets.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.