The UK lawsuit, which alleged Facebook used market dominance to monetize data unfairly, looked to get compensation for 45 million UK users of the social media site. A London tribunal put the burden of proof back on the claimants’ lawyers who have six months to represent.
Remember BOPIS? Buy Online Pick up In Store was a hot topic during the Covid pandemic, when people didn’t want to shop in person but still needed to get stuff. We haven’t heard much about it recently but it has become a standard capability. Ecommerce platform BigCommerce just announced a collection of APIs to help merchants incorporate it into their websites.
Book and gift retailer WH Smith has reported a cyber-attack that accessed worker data, but not data of customers. The company, which employs approximately 10,000 people in the UK, reports it has notified the affected colleagues and the authorities. Retailers are at high risk for attacks because they collect a lot of data and are high-profile targets.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.