Firefox Bikes Collaborates with Salesforce to Upgrade Its D2C Experience

Salesforce, the global leader in CRM, today announced that Firefox Bikes, India’s leading bicycle brand, will be leveraging Salesforce to support its digital transformation journey. With the deployment of the Sales Cloud, Service Cloud, Commerce Cloud and Marketing Cloud, Firefox aims to deliver a consistent omni-channel experience across all digital and physical touchpoints. Firefox is a digital-first company with a vision to have an omnichannel business model that combines direct-to-consumer (D2C) from the website and a countrywide offline network integrating 500+ retail stores on a single platform.

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Zerodha’s Kamath leads $4M fundraise by marketing tech platform Kofluence

February 10, 2022

Influencer marketing platform Kofluence on Tuesday said it has raised USD $4 million (about Rs 30 crore) in funding led by Indian discount brokerage Zerodha’s co-founder Nikhil Kamath. Kunal Shah of fintech Cred, filmmaker Karan Johar, Dharma Productions’ Apoorva Mehta, Udaan’s Sujeet Kumar, microblogging site Koo’s Aprameya Radhakrishna and venture capital fund Upsparks were among other investors who participated in the round.

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Tech Mahindra partners with to bolster enterprise customer experiences with conversational AI

February 10, 2022

Tech Mahindra, one of India’s top IT firms, said on Monday that it is collaborating with, a total experience automation platform to bolster enterprise customer experiences with conversational Artificial Intelligence (AI). As part of the partnership, Tech Mahindra and will work towards developing next-gen conversational-AI solutions to elevate omnichannel capabilities such as Enterprise Resource Planning (ERP), Human Resources Management System (HRMS), Supply Chain Management (SCM), and Customer Relationship Management (CRM).

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