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Zerodha’s Kamath leads $4M fundraise by marketing tech platform Kofluence

Influencer marketing platform Kofluence on Tuesday said it has raised USD $4 million (about Rs 30 crore) in funding led by Indian discount brokerage Zerodha’s co-founder Nikhil Kamath. Kunal Shah of fintech Cred, filmmaker Karan Johar, Dharma Productions’ Apoorva Mehta, Udaan’s Sujeet Kumar, microblogging site Koo’s Aprameya Radhakrishna and venture capital fund Upsparks were among other investors who participated in the round.

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SA on-demand startup ParkUpp acquired by Docklands Ventures

February 10, 2022

South African startup ParkUpp, a marketplace that connects owners of parking spaces with companies and individuals who need parking, has been acquired by real estate investment company Docklands Ventures. Initially launched in 2016 with the goal of improving the parking experience for shopping centres, ParkUpp pivoted in 2018 after realising the market was too small and launched with its new model in 2019. It allows property owners to list their parking spaces on the platform for free, with users able to book spaces for short or long periods, pay via... Read More >

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Firefox Bikes Collaborates with Salesforce to Upgrade Its D2C Experience

February 10, 2022

Salesforce, the global leader in CRM, today announced that Firefox Bikes, India’s leading bicycle brand, will be leveraging Salesforce to support its digital transformation journey. With the deployment of the Sales Cloud, Service Cloud, Commerce Cloud and Marketing Cloud, Firefox aims to deliver a consistent omni-channel experience across all digital and physical touchpoints. Firefox is a digital-first company with a vision to have an omnichannel business model that combines direct-to-consumer (D2C) from the website and a countrywide offline network integrating 500+ retail stores on a single platform.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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