Freshpaint, which offers no-code connectors to capture and activate customer data, has added $14.5 million in funding and a freemium starter product. The company says that “all the existing tools to collect and use customer data were specifically built for developers who live in the codebase, so we set out to make customer data accessible to everyone who is not a software engineer.” Some people may disagree.
Pixability, whose core business has been classifying online video content, is tackling brand suitability for CTV. They’ll be doing frame-by-frame program analysis so advertisers can track both brand safety and contextual relevance. That sort of information has been hard to find.
TikTok’s on-again, off-again romance with ecommerce is warming up for the holiday season. The company has reportedly begun to test of an in-app purchase feature called TikTok Shop with selected U.S. partners. Previous tests ran in the U.K. and Southeast Asia.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.