GetResponse, which is primarily an email platform, is also well down the expansion road with a CRM, form builder, and landing pages. It just enhanced its Webinar and ecommerce features and added online payments and social advertising. The company has 350,000 customers worldwide.
Let’s abandon our usual crankiness today. We’ll start with a blockchain-based consent tracking solution from location data vendor Cuebiq. Apps that collect data usage consent from consumers can store the details on blockchain, where other companies can read them to verify that data is shared legitimately. Nice.
Subscription marketing is still the wave of the future, unless I missed a memo. Two items on that topic: subscription ecommerce platform Limelight has added a new set of products including dynamic pricing, a drag-and-drop store builder, and ability to target campaigns at specific customer segments. Meanwhile, another subscription platform, AppDirect, has partnered with Coveo to add AI-powered search and recommendations.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.