E-commerce gets all the attention right now but plenty of small businesses like landscapers and veterinarians still have to deliver their services in person. Many prefer all-in-one solutions that minimize their technology burden. GoSite offers one of those, combining Web sites, directory listing, messaging, appointments, payments, and review management. They just raised a $40 million Series B, bringing their total to $56 million.
It’s easy to think of Cisco as an infrastructure company but their products also include Webex and contact center systems, so they are definitely in the customer experience and collaboration industries too. Reinforcing the point: they just paid $730 million for IMImobile, which offers a cross-channel customer interaction management suite. In other words, they live closer to Salesforce, Pega, and Twilio than you might have realized.
What’s that, you thought identity data was the new oil? That means cookie replacements are like wind power. The latest blast of hot air comes from Verizon Media, in the form of a unified solution called ConnectID. It can serve ads based on 900 million consumer relationships across 30+ Verizon Media brands including Yahoo!, HuffPost, AOL, and TechCrunch. It’s a closed universe, but a big one.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.