The software landscape is continuing grow year-on-year, but 2022-2023 saw a slowdown, with the growth in number of applications at 8% compared with 14% in the previous year, according to software management platform Zylo. Growth in average portfolio size and spending have slowed too. For the first time since they began tracking, Zylo found AI apps appearing in their 15 most expensed apps list.
Retail data platform SoundCommerce has announced that it is partnering with marketing platform Cordial to create opportunities for data-driven customer engagement. SoundCommerce connects marketing, operations and merchandising data in a no code environment, while Cordial executes data-based omnichannel messaging, including across email, SMS, mobile apps and social media. The partnership will allow customers to activate SoundCommerce insights within Cordial.
Rather than pay publishers for their content posted on its platforms, something a bill introduced in the Illinois General Assembly would require, Meta has said it will remove news links in Illinois. Last year, it announced that it would be “ending news availability” in Canada and it is in a battle with Australia over the same issue. Meta’s ability to remove news links is apparently more advanced than its ability to remove disinformation or other inappropriate content.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)