Data clean room provider Habu just raised a $25 million Series B, bringing total funding to $42 million. I don’t need to tell you that data clean rooms make it easier for companies to share data in a privacy-safe way, or that it’s a hot category. But they’re paying me by the word.
Data management vendor Informatica just launched a Cloud Data Marketplace, which may seem odd – why would they be selling data? But it’s just a marketplace for a company’s internal users, making it easier to share data sets and AI models with an “e-commerce-like experience”. I wonder if that includes retargeting – imagine being chased across the web by those hog belly futures you looked at last week.
Slow cooking is a thing, right, so how about some slow news? It only took one month for us to hear that journey orchestration vendor Pointillist had been acquired by contact center provider Genesys, as part of its project to be more than a contact center provider. Genesys also bought conversational AI platform Exceed.ai for the same reason.
CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.